Nike is pulling out all the stops for the fourth annual Air Max Day. Now, Swoosh enthusiasts can look forward to a series of Sneakeasy pop-up shops opening in four key cities.
The locations act as a center of Air Max celebration, showcasing pivotal Air Max models, past and present, all while providing attendees access to the best retro and new footwear products.
The only way to get into these Sneakeasy shops in New York City, Chicago, Los Angeles and Toronto is to sign up online at each city’s respective microsite and follow the Twitter accounts for additional information.
See below for coinciding details courtesy of Nike.
New York When: March 20-26, 12pm-6pm and 7pm-10pm Where: 45 Grand Street New York, NY What: Consumers will have the opportunity to visit the Sneakeasy celebrating the past, present and future of Nike Air. Programming includes – a Department of Nike Archives Air Max genealogy display, first access to the Air Max Day NikeiD builder, trialing sessions for the future of air—the Nike Air VaporMax with a pre-ordering opportunity and exclusive access to the NYC Revolutionairs. Also, on March 25-26, additional consumer activations will launch all over the city at Nike Soho, NikeLab 21 Mercer, Nike Flatiron, Nike x Kith, atmos, Bandier and Concepts NYC. Visit these select locations for access to a special Air Max Day celebration. How: Sign up at www.nike.com/NYC and follow @nikenyc for the information.
Toronto When: March 25 Where: Surprise location What: A curated experience by Director X, the Sneakeasy in Toronto will include interactive displays created by six Toronto visionaries that creatively bring to life three decades of key Air Max milestones and silhouettes. Additionally, from March 11-25 the Nike Air Max Bus, a mobile experience celebrating 30 years of Air Max, will hit the streets of Toronto, carrying a collection of Air Max 1 grails and a genealogy of Air installation. Select participants will have the chance to unlock one of the coveted silhouettes - being brought out of the vault at its original price - or win a ticket to the Sneakeasy. How: Win a golden ticket from the Air Max Bus
Chicago When: March 25 Where: Surprise location What: The Chicago Sneakeasy will celebrate the past, present and future of Nike Air with a curated collection of local art installations inspired by “air” and “vapor,” an interactive photo experience, surprise music performance, 1:1 trialing stations and NIKEiD access. How: From March 20-24, a limited number of tickets will be released daily. Follow @NikeChicago on Twitter to be the first to know to gain access.
Los Angeles When: March 25-26 Where: Surprise location What: Come celebrate Air Max Day at the Los Angeles exclusive destination celebrating air. Consumers will have the chance to purchase products from the NIKEiD Printing opportunity to experience the Air VaporMax, chance to purchase products from the NIKEiD Printing Press and check out the history and heritage of Nike Air. How: Sign up at www.nike.com/LA and follow @nikeLA for the information.
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