This winter, Nike is introducing apparel and footwear designed to help athletes embrace the elements and use them to their advantage. The new winterized running gear focuses on maximum warmth, breathability, reflectivity, and wind- and water-resistance. First up are the Shield Flash Max Jacket and Flash Tight, designed to help runners stay visible during winter workouts. The jacket’s reflective checker-dot pattern provides 360 degrees of reflectivity, and its breathable, lightweight Storm-FIT 5 water-resistant fabric is fully seam-sealed to block wind and rain.

Designed to help runners stay warm without overheating, the Aeroloft Hybrid Jacket features laser-cut holes between chambers of body-mapped 800-fill down insulation. The down fill provides lightweight warmth without compromising mobility, and the perforations provide enhanced ventilation. Lastly, the Rain Runner Jacket’s laminated nylon fabric is seam-sealed to be wind- and waterproof, while bonded front and back vents help increase airflow and breathability. The jacket’s sleek design incorporates articulated, nonrestrictive sleeves that follow the contour of the arms in motion and a removable hood that can be packed away in the back storage pocket.

Nike will also soon be releasing the "Flash" pack footwear, which adds water resistance and 360-degree reflectivity to some of your favorite sneakers, as well as the recently unveiled "Hyperwarm Flex" base layer technology. The Winter 2014 running collection will soon be available at Nike.com.