sneakersnstuff nike air force 1 fryken friends and family

Sneakersnstuff has teamed up with Nike for a capsule collection celebrating Magnus “Fryken” Frykfeldt, a Nike employee who has been with the Swoosh for 30 years now and has a special connection to the Swedish retailer.

The collection comprises a range of on-trend retro apparel and a special, friends & family-exclusive Air Force 1. The silhouette is Frykfeldt’s favorite and the colorway and materials used are all inspired by a photo (in the gallery below) of “Fryken” and his colleagues.

As the term “friends and family” suggests, these sneakers will not be available for sale to the public and are highly limited.

“Magnus has paved the way for us as a brand, having our back from day one“ says Peter Jansson, co-founder of Sneakersnstuff. Frykfeldt served as Sneakernstuff’s first-ever Nike rep.

The clothing range consists of two T-shirts, a hoodie, a rugby shirt, and a letterman jacket, all of which you can check out below.

“The clothing seen on that image was made by Nike Sweden back then, only available in Scandinavia and produced here too, which makes this even more special.” Erik Fagerlind, co-founder of Sneakersnstuff.

The collection sans the Air Force 1s are available today via the link below. Retail ranges from €35 to €150.

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