Saturday Night Live spoofed Nike in its latest skit, which was posted to Instagram last night and makes fun of Nike’s sometimes over the top, performance-focused ad campaigns.

Instead of trying to sell viewers the idea of a fitter them, SNL markets the “moisture-wicking" performance wear workout leggings in a brutally honest and refreshingly humorous way.

Motivational music and intimidating athletes open the scene before a female British narrator cuts the bullshit to describe the all-new Nike “Pro-Chiller Legging.”

The legging is designed to chill out hard on the couch while binging Netflix, scrolling Instagram, and snacking.

Watch the hilarious skit below (swipe right on the Instagram post) and let us know if you want to see more of these “real” ads in the comments.

In other news, a ‘Game of Thrones’ battle scene took 55 straight nights to film. Read more on the story here.

What To Read Next

  • Image on Highsnobiety

    Machine Gun Kelly's Pink Moment, Off-White™ x Church's Hole-Y Shoes, Kim's SKKN Lawsuit

    Culture
  • Image on Highsnobiety

    Ahoy! Sailorcore Sets Sail for SS23

    Style
  • Image on Highsnobiety

    Denim Tears & CPFM Are Reclaiming July 4th

    Style
  • Image on Highsnobiety

    Cactus Jack x Dior Is Actually Releasing After All

    Culture
  • Image on Highsnobiety

    More Virgil Abloh Exhibit Merch Drops in Brooklyn

    Style
  • Image on Highsnobiety

    Needles Does Needles Things for SS23

    Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.