Whether it's flying $21,000 first class or playing "real life" Pokémon Go on the streets of New York City, YouTube sensation Casey Neistat gets to experience things that, for most of us, belong to the realm of childhood fantasy.

Once upon a time, self-lacing shoes that light up might have also belonged to a similar kind of make-believe, but the advent of the Nike MAG means that they are now a very real proposition.

With only 89 pairs available via raffle, experiencing the MAG first hand is just another pipe dream to us mere mortals. But to Neistat, getting to play around in them is just another day at the office. After receiving a peculiar delivery of some live lobster (of course), the vlogger puts the shoes to the test and is evidently stirred by the power lace concept, not to mention the security operation surrounding them (seriously, is that bouncer really necessary?!).

Watch the video above, and then enter the raffle for the Nike MAG here. All proceeds will benefit the Michael J. Fox foundation.

After that, check out Tinker Hatfield explain the Nike MAG design concept.

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.