Is Balenciaga...back? The Parisian house under Demna never really left (it sort of went dark for a moment after the child model controversy). Instead, I'm talking about Balenciaga returning to its pre-scandal, pot-stirring ways.

Balenciaga just put on a big show in Los Angeles on December 2, its first runway in the City of Angels. The brand plopped some chairs in the middle of the street in the Hancock Park neighborhood, which also has the best view of the Hollywood sign. Of course.

Your Highsnobiety privacy settings have blocked this Instagram post.

When in the city of stars, the human ones flocked to Balenciaga's Fall 2024 presentation. I'm talking Kim Kardashian, Kendall Jenner, Tracee Ellis Ross, Sexyy Red, 2 Chainz, Rachel Sennott, Flo Milli, Salma Hayek, Brooklyn and Nicola Peltz Beckham, new brand ambassador Nicole Kidman. I could go on, but I think I made my point: Balenciaga's guest list was stacked.

Oh, and longtime Demna muse Cardi B walked in the show, in case you missed the viral moment.

Balenciaga's Fall 2024 soundtrack, scored by BFRND, featured everything from yoga class ads to generic "Yeah, I'm rich"-esque tracks you'd likely hear on Selling Sunset.

Models resembled the city's famous residents in incognito Balenciaga looks — shades on, coffee cup in hand, and an Erewhon bag from their quick grocery run (planned or not).

Juicy Couture-level velour tracksuits paired with exposed thongs and UGG-like stompers, reminding us the our aughts icons like Paris Hilton and Britney Spears. Funny enough, Juicy's co-founder, Gela Nash Taylor, was in the audience at the Fall 2024 presentation.

Your Highsnobiety privacy settings have blocked this Instagram post.

Balenciaga also unveiled a collaboration with Erewhon, expanding the expensive LA-based grocer's fashion collaboration streak. There was also lots of activewear and sporty layers, giving way to oversized zip-ups paired with tanks and baggy shorts over skin-tight leggings.

Evening gowns felt very Hollywood premiere-ready and referenced some of Cristóbal Balenciaga's original designs. The evening wear was probably some of the best looks, to be honest.

Essetially, Balenciaga's Fall 2024 collection saw Demna, well, Demna-fy LA culture, resulting in garments that felt very LA but also very Demna's Balenciaga.

Your Highsnobiety privacy settings have blocked this Tiktok.

That brings me back to my question: Is Balenciaga back? With Fall 2024, I'd say... maybe. At least, Balenciaga is back to where it was a year ago, in terms of public comfort.

Balenciaga Fall 2023 was extremely calm, as expected for the house's first show following the 2022 scandal. Spring 2024 saw Demna test the waters with viral bath towels as expensive casuals and biker bootpants (or pantboots?). Then, there was Summer 2024, which gave us a tad bit more old Balenciaga with a theatric setting, Demna's loved ones as models, and those wild Cargo sneakers.

Balenciaga Fall 2024 is probably the best example of today's Balenciaga returning to old Balenciaga form — "old Balenciaga" being Demna's gimmicky products and dramatic presentations.

Your Highsnobiety privacy settings have blocked this Instagram post.

Don't get me wrong: Fall 2024 is much of the same Balenciaga by Demna, regurgitated in almost the same outfits and manner. But a huge show with the Hollywood sign in the background? Juicy Couture-like sweatsuits with the co-founder in view? Hyuck-worthy sneakers fit for Goofy?

It has old Balenciaga — wild shenanigans, over-the-top locations, tongue-in-cheek clothes — written all over it. Sure, it's no pummeled Paris sneaker or chip bag bag moment. But the classic gags and parodic flexes — shades of the faux Apple merch and Supreme box logo hoodie are there.

Your Highsnobiety privacy settings have blocked this Instagram post.

The question is: do fashion folk care anymore? With everyone on the quest for virality and trying to "out-wild" each other these days, some replies to Balenciaga's new show requested, as usual, that certain labels make "real clothes" in place of social media attention grabs. No surprise there.

But combing through reactions to Balenciaga's Fall 2024 show, a few did give credit to the house's couture-y pieces — they were pretty good, I will say — though even more brushed off the huge clothes and cartoonish shoes as "tired gimmicks." And loads of folks aren't over the controversial Spring 2022 campaign, which is what inspired Balenciaga to start over with a clean slate.

Your Highsnobiety privacy settings have blocked this Instagram post.

Balenciaga's Fall 2024 may be the Balenciaga's "back to form" moment. But one can't help but wonder if the buzz will be enough to return the world's once-hottest brand its crown, or if the family jewels are forever tarnished.

Maybe the simple fact that we're still asking the question is proof that it remains unanswered.

Can't fault Balenciaga for trying, though.

We Recommend
  • Balenciaga's Spring 2018 campaign, shot in the style of paparazzi celebrity photos
    Who Deserves Credit for the Paparazzi Fashion Campaign?
    • Style
  • Harry Styles wearing a see-through black top stands next to Alessandro Michele, former Gucci creative director, wearing a red shirt, at the 2022 Met Gala
    Will 2024 Be the Year of the Great Creative Director Shakeup?
    • Style
  • Auralee FW24
    Normcore's Influence is Still Alive and Well in 2024
    • Style
  • leather boots
    From Huge Stompers to Casual Classics, 15 Leather Boots for Fall
    • Footwear
  • Spring 2024 Big Bags Trends
    Ready, Set, Schlep: The Best SS24 Bags Are Ludicrously Capacious
    • Style
  • Image on Highsnobiety
What To Read Next
  • Zendaya, Anya Taylor-Joy, Timothee Chalamet, Austin Butler on the Dune 2 red carpet
    Why the 'Dune 2' Red Carpet Outfits Feel so Vital
    • Style
  • stussy jewelry line
    8-Ball Earrings? Sounds Right for Stüssy's First Jewelry Line
    • Style
  • Jeremy Allen White at the farmer's market carrying a tote bag full of flowers
    Big Fits, Bigger Flowers: Jeremy Allen White Is Always at the Farmer's Market
    • Style
  • tareet's ASICS slipper collab
    These Beautiful, Strange ASICS Mules Are Basically Art
    • Sneakers
  • veneda carter timberland collab 2024
    Veneda Carter's Gorgeously Glazed Timbs Are Returning
    • Sneakers
  • Naruto x Crocs 2024.
    Finally, Naruto's Crocs Collab Is Here
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.