Sneaker fever hasn’t just gripped the world, it’s gripped the economy, too. The American market for deadstock sneakers has now eclipsed a colossal $1 billion, with the thriving resell community netting millions of dollars a year by flipping rare kicks for profit.
With that in mind, we’ve teamed up with the sneakerhead data wizards over at StockX (formerly known as Campless) with illustrations by Dan Freebairn, to bring you a detailed breakdown of the most valuable shoes to hit the resell market, as well as those that grossed the most dollars overall.
Here’s the rundown for 2017 Q4 (that’s October 1 to December 31) – with data based on sale activity on StockX.
Pharrell Williams: adidas’ Secret Weapon
Given that Virgil Abloh & Nike’s “The Ten” release dominated news cycles in November and December, you might expect to find a few of Abloh’s sneaker designs at the top of our list. However, that is not the case. In reality, three Pharrell Williams-affiliated sneaker designs find their way on to the podium. By a considerable measure, the most expensive Q4 sale on StockX was a rare sample of the Pharrell x Chanel x adidas Originals NMD Hu, which sold for an intimidating sum of $25,000 and lofted the average resell price of the limited NMD up to $10,994. 24 pairs of the retail version were also sold on StockX in Q4 of 2017.
In second and third respectively, N.E.R.D. and Billionaire Boys Club colorways of the same sneaker – the NMD Hu – garnered average resell prices of $4,070 and $1,803. Unique and compelling colorways, combined with limited availability, actually caused violence in the streets of New York during the November drop of Pharrell’s NMD Hu “Trail” pack.
It’s only until fourth place that Nike makes an appearance with the ultra-limited A-COLD-WALL* x Nike Air Force 1 High selling for over $1,500 on average.
Two versions of the Nike Kyrie 3 also made our list, with the “Luck” and “Mom” PE version garnering average resell prices of $1,400 and $1,380 on StockX during Q4. Exclusive versions of the Balenciaga Triple S from SSENSE and Dover Street Market also fared well.
This Just In: A Lot of People Are Selling YEEZYs
Not letting his colleague Pharrell Williams steal all the spotlight, three Kanye West-designed kicks accounted for the first, second and third biggest market shares in Q4, more specifically the “Grey/Bold Orange” (aka Beluga 2.0), “Blue Tint,” and “Semi-Frozen Yellow” 350 V2s. The Beluga 2.0 version accounted for nearly half of the entire Q4 StockX market share, raking in 44 percent of all sales between October 1 to December 31. The obvious conclusion is that while adidas is producing a ton of YEEZYs, a ton of people are still managing to flip them for profit.
Further down the list we find Air Jordan drops like the black KAWS IV, the “Win Like ’96” XI, and the “Win Like ’82” XI.
Kanye’s Wave Runner 700 accounted for 4 percent of Q4 sales, but was presumably produced in fewer numbers than the 350 V2, and therefore took a smaller market share.
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- Data Provided by: StockX
- Graphics: Dan Freebairn