From the ground up

After the Vans x Board Co. collaboration that we presented, here is another exciting collaboration to hit stores Fall 2007. Vans got together with Thrasher.
Thrasher was founded in 1981 and for over 25 years has been committed to documenting the culture of hardcore skateboarding in an objective and raw format, made by skaters for skaters. Thrasher started The Skater of the Year Awards in 1990. Each year the SOTY award has honored the skateboarder who killed it that year and best represented the ideals of Thrasher, and it’s a list of legends. Three of Vans’s current pro riders have taken home the award-John Cardiel, Geoff Rowley and Tony Trujillo. The Vans Thrasher SOTY pack offers a customized version of each rider’s pro shoe, two all-over print tee shirts and two trucker hats. There is a TNT III Slip-On, Squares and Old School in the collection. This collaboration represents the love of skateboarding, and the contributions that have been made by Thrasher, these three riders and all the past and future SOTYs..

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