Prada’s recent “365” project was a departure from its classic campaign format, and in continuing that motif, the legendary fashion house has just released a new visual installment for its Spring/Summer 2017 collection.

The video finds award-winning actor Jude Law starring in a story about a man wandering through dunes, attempting to find his “perfect spot.” Again, this aesthetic further symbolizes Prada’s recent embracing of the normal and ordinary, as the campaign film perfectly depicts such with its naturalistic vibe.

Check out the full clip above, and for more, be sure to also explore Prada’s “365” campaign images here.

Words by Marcus Cho
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