Featuring an upper completely emblazoned with the classic Budweiser logo, the shoe demonstrates a unique take on the art of branding. The sneaker will place an emphasis on quality of construction, with a premium leather being used on the toecap and tongue. Further propelling the theme of "American classics," Alife has elected to utilize the classic canvas and vulcanized midsole combination found on sneakers synonymous with American culture. Completing the look is a small Greats logo strategically placed on the heel of the shoe.
Created as part of the Budweiser "Made In America" festival taking place on September 3, the limited edition shoe will be gifted to celebrities and VIPs this weekend, but will also make a public debut in Spring 2017.