Prada calls on Antwerp-based photographer Willy Vanderperre to shoot a new advertising campaign for its FW19 collection, highlighting both men’s and women’s ranges. Titled “Anatomy of Romance,” the project is inspired by the ideals of romance as a human emotion and an artistic movement.
In addition to referencing the relationship between people, the campaign teases tension between man and nature. Imagery showcases instances where an interior becomes an exterior, with plants and flowers invading a concrete city landscape. Such juxtaposition hints at a coming together of different worlds.
The stars of Prada’s FW19 “Anatomy of Romance” campaign are Kirill Astashev, Lillian Conner, Jeremiah Fordjour, Wellington Grant, Yang Hao, Berit Heitmann, Maud Hoevelaken, Freek Iven, Elsemarie Riis, Mona Tougaard, Britt Van Den Herik, Jeranimo van Russel. They are joined by Sora Choi, Daan Duez, Freja Beha Erichsen, Gigi Hadid, Rebecca Leigh, Anok Yai, Jing Wen, and Nathan Westling. Throughout the shoot we find the cast of characters interacting with one another, although the relationships and stories behind these romances are uncertain, thus allowing for interpretation.
In addition to the still photographs, Prada tasked Willy Vanderperre with directing a complementary campaign film, which will be unveiled in the near future.