Anyone who has seen a crisp pair of sneakers turn into a not-so-crisp, stain-splattered pair of sneakers will know full well that a batch of bad weather or a misplaced drip of sauce can completely ruin your day (not to mention your footwear). Adding to the sneakerhead’s arsenal of stain-combating equipment alongside NeverWet is Crep Protect (“Crep” being British slang for a pair of trainers – or “sneakers” as you Americans love to call them), a hydrophobic spray which has some pretty extraordinary water-repellent properties (for up to two weeks) when applied to a pair of sneakers. While we could go into greater depth on the spray’s chemical properties, it’s better for you to just check the video out above. Pick up a can for yourself straight from CrepProtect.com.

The brand have also launched their new Splash Campaign with a striking video, check it out in full below.

Words by Alec Leach
Digital Fashion Editor

Alec Leach grew up in Brighton, England, but now lives in Berlin, where he leads Highsnobiety's digital fashion content.

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