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Fashion can oftentimes be a funny and fickle mistress, more times than not leaving us guessing aimlessly what the next big trend will be and/or where it will come from. And with most brands currently focusing on more minimal and sleek footwear designs, much like trail sneakers, these hardcore running shoes may very well be the next obscure trend thanks to their eye-catching design and chunky soles.

Enter HOKA ONE ONE. HOKA is all about fitness and performance, aiming at keeping you comfortable while you get those miles in. The running footwear specialist now presents a slew of bright colorway options that are perfect for your summer workout sessions. HOKA ONE ONE in turn offers an array of performance-minded styles for both men and women.

So, could hardcore running sneakers be the next big fashion trend? The tastemakers at 032c magazine seem to think so, as they’ve been one of the groups seen rocking the footwear styles for a while now.

To get on board with the unique look, follow on over to HOKA ONE ONE to pick up a pair today.

Not NYC, not LA.

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