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Designer: Prada

Location: Milan, Italy

Season: Resort 2018

Key Pieces: The hyper-light mesh skirts were divine, and those weightless scallop skirts floated like a dream but what really stood out was Prada’s unlikely love affair with logo-mania.

Of course, Miuccia Prada would never just slap a logo on a sweatshirt. Instead, the house’s iconic logo was reworked and morphed with some abstract graphic flair on a structured-slouchy shirt dress with some voluminous ruching. A-grade steez.

There was a lot going on in terms of embellishments, graphics, textures and modernized shapes but Prada’s parade of looks was held together by an eccentric ode to hi-tech sportswear. The opening look was a modernized tracksuit, and there was plenty of technical knits throughout, and almost every look featured a sports sock.

Editor’s Notes: The show itself was held at Fondazione Prada’s Observatory in Milan, and the industrial museum space owned by Prada was transformed by Miuccia Prada’s go-to architect, Rem Koolhaas. The flurry of pretty pastel tones, gold accents, glitzy embellishments and high-performance sportswear made for some poetic, feminine contrast with the modernist space, which was upgraded with millennial pink seats and pastel columns. Prada also returned to one of its long-time collaborators, James Jean, a Taiwanese-American visual artist who Prada first worked with in 2008. The storied Italian brand tapped Jean to created some whimsical rabbit prints and Liberty prints which appeared on dainty pantsuits this season.

Want to see more Resort collections? Here’s what went down at Chanel’s Cruise 2018 Show.

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  • Cover Image: REX Shutterstock
  • Runway Images: Courtesy of Prada
Words by Kam Dhillon
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