Model: CCM-96 Match
Key Features: Premium leather construction, distinctive co-branding placed on the tongue labels and side panels, which emulates the classic Apple rainbow logo. Metallic eyestays and full-length rubber tooling solidifies the build.
Release Date: April 19
Editor’s Notes: After teaming up for the first time in 2017 on the Match silhouette, Concepts and Parisian footwear label Mephisto have joined forces once again for another collaborative Match model that pays homage to Cupertino tech giant, Apple and its elusive all-white tennis shoe that was originally made as a promotional item when the company launched its first color desktop computer.
The purported Apple sneaker was given exclusively to employees and never sold to the public. Interestingly, the rare silhouette was put up on auction in 2017, estimated to fetch $30,000 or more. However, no bids were placed and the kicks went unsold.
This variation of Mephisto’s Match silhouette essentially evokes the same aesthetic of Apple’s original tennis sneaker with an all-white composition and distinctive co-branded rainbow logos placed on the side panels and tongue labels. It’s also worth noting that the collaborative shoe is not associated directly with Apple.
You can cop this limited edition pair beginning April 19, exclusively at Concepts.
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