Sneaker hype showed no sign of letting up in 2015. From Kanye West's blockbuster collaboration with adidas to Supreme's hysteria-inducing Jordan collaboration, last year had more than its fair share of massively successful footwear releases. With that in mind, we’ve teamed up with the sneakerhead data wizards over at Campless to bring you a detailed breakdown of the most valuable shoes to hit the resell market in 2015, illustrated by Dan Freebairn.
Campless’s data is based on the sale of deadstock sneakers on eBay, and provides a unique insight into the workings of the growing market for rare footwear - which has eclipsed over $1 billion in the USA alone.
We previously split the year's results into quarters to make things easy to digest - a bit like those boring business magazines your dad reads - but now we're bringing you the results for 2015 in full. The charts below show the 20 most valuable sneakers of 2015, as well as the shoes that made resellers the most money on the secondary market overall.
And the winner Is...
The adidas YEEZY Boost 750 "Triple Black" was 2015's most expensive sneaker on eBay, with an eye-watering average deadstock price of $1,876. Nike's Air Foamposite One "Tianjin" comes a close second, at an equally insane $1,853 - which is probably because it was only released in China, and therefore very hard to come by in the USA. The YEEZY fever doesn't end there, though - six of the top ten most expensive sneakers of 2015 were Kanye's.
Supreme's Air Jordan collab may have been one of the most hyped releases of the year, but in terms of resale value, it appears that the shoe was pretty modest - the white and "Bred" colorways both scraped their way into the charts at numbers 17 and 20 respectively (and here's me thinking the "Desert Camo" was the best colorway).
It's also interesting to see how low Jordan models scored (relatively, at least). Sneakerheads are notoriously dedicated to the Jumpman, but apart from Just Don's luxed-out AJ2, no Jordan models made it into the top 10. Perhaps that's a sign that people are getting tired of the endless Retro re-releases?
It's a numbers game
What's interesting to see here is how the most expensive shoes of the year made (relatively) few dollars overall. On the resell market, a shoe's availability essentially decides its price - which is why the YEEZY Boost 750 "Triple Black" came way out on top, but was the lowest grossing YEEZY shoe overall. It's pretty safe to say that the "Triple Black" was produced in much lower quantities than the rest of the colorways, then.
You can see the opposite happening with Supreme's Air Jordan V "Desert Camo." The shoe came in at 19th in terms of total dollars spent, but didn't make it into the top 20 most expensive shoes - we imagine that's because more "Desert Camo" colorways were made than black and white.
For more sneakerhead data check out our report on The Ingenious Methods Nike Uses to Control the Sneaker Resell Market.