These days it's not uncommon to scoop a pair of kicks with the lingering thought: "But I could always sell them, right?" Well, with the right pair, the answer is almost always "yes." The sneaker reselling game is a billion dollar market, and upstart boutique Stadium Goods is setting itself up to snatch part of downtown New York's lucrative market. Strategically located on Howard Street, the sneaker haven calls Opening Ceremony, Nike's 21 Mercer and VFiles its neighbors. Head around the corner to Canal Street and you'll find a separate entrance, dubbed the "Market Center," which is the sellers-only space.

While there are other shops of this kind in New York, Stadium Goods tells us its defining traits are unbeatable customer service and a prime location. With an already stocked floor of drool-worthy sneakers (see KITH x Highsnobiety x PUMA), and an equally strong grouping of key Supreme pieces, this retailer looks to have a bright future. The webshop just launched today, while the brick and mortar is set to open this Friday, October 16.

Stadium Goods 47 Howard St. New York, NY 10013

Now read about how Nike is controlling the resell market.

  • Photographer:Thomas Welch /

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