Prada presents a new digital campaign coinciding with the relaunch of Linea Rossa, the brand’s beloved sport-infused line. Dating back to 1997, Prada has utilized a distinctive red stripe logo to classify the special Linea Rossa collections, revealed at the edge of a cuff or the back of a heel.
The iconic line is brought to life in a new digital series developed under the creative direction of Michael Rock/2×4 New York, directed by Arisu Kashiwagi, and styled by Lotta Volkova. Leading characters Anok Yai, Kris Grikaite, Daan Duez, and Taemin Park have then been placed in extreme settings filled with red stripe sun rays, rain drops, wind streaks, and snow flakes. Here, the worlds of sport and fashion collide as the adventurers face graphic elements that ripple away from their weatherproof outerwear.
Prada Linea Rossa will once again be available in Prada boutiques, department stores, and online beginning this month.
In other news, Prada keeps bringing the heat with these FW18 flame pieces.