Australian retailer Sneakerboy has made big waves in the luxury market since it launched just a couple of years ago, winning our Gold Crown award for the Best Retail Concept of last year. Now the store has announced it's stepping into the apparel business with its own in-house line, kicking off with the release of 100 pairs of jeans appropriately titled SB Denim. The "low-slung" fit, in carbon black, adds five-eighths of fabric to the rear of the jeans for a longer rise, while the embossed Sneakerboy logo at the pocket clearly marks it out as SBoy branded product.

The denim will be available on September 5 in SB stores, limited to just 100 pieces. While you wait for the drop check out our fitting guide on How to Measure the Ideal Pair of Jeans.

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