Australian retailer Sneakerboy has made big waves in the luxury market since it launched just a couple of years ago, winning our Gold Crown award for the Best Retail Concept of last year. Now the store has announced it's stepping into the apparel business with its own in-house line, kicking off with the release of 100 pairs of jeans appropriately titled SB Denim. The "low-slung" fit, in carbon black, adds five-eighths of fabric to the rear of the jeans for a longer rise, while the embossed Sneakerboy logo at the pocket clearly marks it out as SBoy branded product.

The denim will be available on September 5 in SB stores, limited to just 100 pieces. While you wait for the drop check out our fitting guide on How to Measure the Ideal Pair of Jeans.

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.