[UPDATE: June 6, 2018, 6:00 p.m. EST] Erik Fagerlind, co-founder and CEO of SNS has issued a statement regarding the recent reports of SNS being sold to a VC firm for $57 million.
“This week, various press reported that SNS cashed out and sold to a VC for 57 million U.S. dollars. That is not entirely true. And as very few media have reached out to even verify it with us — I figured we needed to post this short message to straighten things out. I mean, we have always been as transparent as possible — so why stop now?
What happened was that the VC partner that we have had for the past three years was at the end of their term. We looked around for a new partner and found it in FSN Capital. And when that deal was structured — a holding company was set up. The holding company then bought all shares in SNS — and for the money that the holding company paid — myself, Peter, and all other invested managers of SNS re-invested the majority of it in the new holding company. So, we pretty much swapped shares in SNS for shares in SNS Holding company.
And to be extra super transparent — we did not re-invest all of it. But the majority of it.
So, we haven’t cashed out. We have a new partner that better can support our ambition going forward. We have a new store opening in the USA this fall. And we are looking into how to open stores in Asia in 2019. We have a bar opening in New York this fall. And a club in Berlin. So for us, it is important to have the right partner who can support our vision long term.
The rumor about the $57 million comes from the evaluation that FSN made of SNS in order to replace our former VC partners. Between everyone involved, we have agreed not to publish the evaluation — but I can tell you that $57 million is not correct. That is a number someone made up. I would like to point that out, as the $57 million is now used as headline/click bait.
What happens now then? Well — there are a few raffles next week. And a few launches this week. And more to come for sure. Management and all teams remains the same. Me, Peter, and our now 200-people-deep SNS family will still be running SNS. There are still many years left on our journey, and we are still excited to be here.”
Read the original story below.
Founders of Sneakersnstuff, Peter Jansson and Erik Fagerlind, shared that this deal will focus on the expansion of the sneaker boutique. “We have upcoming store openings in the U.S. this autumn and are looking into how we will expand into Asia next year,” said Fagerlind.
The two also spoke about their passion for cool sneakers, which brought them together over 20 years ago and inspired the creation of Sneakersnstuff.
“We worked together at Newsport and sold sports shoes but didn’t really have much in common. I played basketball and was all about Nike. Peter played soccer and we came from different parts of Stockholm. However, we both had an obsession with sneakers,” explained Fagerlind.
He added, “We went to New York together to look at unique models that weren’t available in Sweden. As the rumors of our journey spread, our shopping list grew. We realized functionality wasn’t everything and that there was a high demand for fashionable sneakers.”
The small Stockholm-based brand eventually expanded to London and Paris, as well as shipping to more than 70 different countries worldwide through its website, and has completed more than 100 design collaborations with several of the hottest sports manufacturers.
For the full story, head on over to Breakit.