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brut archives brand interview

Why This Paris Store Has New Yorkers Lining Up in the Freezing Cold

How former vintage store BRUT Archive took over menswear with brand-new clothes.

Why Is Menswear Obsessed With Natural Fibers?

In the Age of Individuality, Gen Z Still Longs for a Uniform

Why, After a Decade in Seoul, This Designer Moved His Entire Brand to Tokyo

What’s the Point of Fashion Week for Regular Observers?

Back Alleys, Airbnbs, and Ad-Hoc Showrooms: How Ultra-Indie Designers Do Paris Fashion Week

You Won't Find This One-Man Brand’s Clothes Anywhere Near Paris Fashion Week

Some of Fashion Week's Best Moments Slipped Right Under Your Radar

Jamie Demetriou's Moment

  • Are Western Beauty Standards Cooked?

  • Nothing Smells Like Perfumer H

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  • Backstage at The Hollywood Palladium with BigXthaPlug

  • “The Women's Game Should Be Your Priority”: Napheesa Collier on Jordan’s Best Women’s Hoops Shoe Yet

  • Why This Paris Store Has New Yorkers Lining Up in the Freezing Cold

  • The Accidental Cool Of Salomon

  • You Can Thank Marty Supreme for the $1,000 Timberland Puffer

  • Beautiful, Mother-of-Pearl... Running Shoes?

  • adidas Originals' Music Legacy Moves Forward With BigXthaPlug

  • Snob Diaries: On the I.C.E. in St. Moritz With Justin Kendall

  • Giorgio Armani's Final Collection Lives In Giorgio Armani's House

  • NikeSKIMS Takes Center Stage in Berlin

  • This Designer's Radical Idea? Treat the World's Simplest Shoe Like a Work of Art (EXCLUSIVE)

  • On x Sky High Farm Goods Are Planting A Seed

  • Why Now’s the Time For Breitling to Join F1

  • Six Years of adidas Collabs, One Exquisite Italian Wales Bonner Sneaker

  • sacai Made Carhartt Formalwear a Thing

  • Why Is Menswear Obsessed With Natural Fibers?

  • “At This Level, Everything Is Precise”: How Pigalle's Founder Made Swaggy Olympic Gear (EXCLUSIVE)

  • Jordan Brand and Zalando Awaken Greatness In Berlin

  • You Used to Have to Go to Japan to Get Really Good L.L.Bean — Not Anymore

  • Why the Audemars Piguet Pocketwatch Costs $3 Million

  • In the Age of Individuality, Gen Z Still Longs for a Uniform

  • New York Runs On…Oat Milk?

  • This Gold-On-Gold Timepiece? Actually, It's a Sport Watch

  • The Four-Figure Return of Polo's Rarest Anorak

  • Why, After a Decade in Seoul, This Designer Moved His Brand to Tokyo

  • Patta Knows Itself

  • Playboi Carti Made Your Dad's Favorite Skate Brand Cool Again

  • The OG Fishing-Fashion Label Is Now More Fashion, Still Fishing

  • Why New Balance’s Most Italian Sneaker Is Made in England

  • This Destroyed Dr Martens Shoe Is a Stealth Raf Simons Revival

  • What’s the Point of Fashion Week for Regular Observers?

  • Sundance 2026 Was a Glamorous End of an Era

  • It Took Two Tech Geniuses to Design the World’s Coolest Trail-Runner (EXCLUSIVE)

  • Jamie Demetriou's Moment

  • adidas Originals Recodes Sneaker Culture, One Shoe At A Time

  • What If Military Sunglasses Were Midcentury Modern? (EXCLUSIVE)

  • VANSZA Goes Off The Wall For PFW

  • It’s So Much More Than a Beaten-up Hiking Boot

  • Wales Bonner’s Knits Are Made in the World’s Oldest Operating Factory. We Got a Look Inside

  • You Can Wear Birkenstocks To Your Wedding Now (EXCLUSIVE)

  • Meet the LA Baristas Fronting Oatly & Kids of Immigrants’ Workwear Collab

  • Back Alleys, Airbnbs, and Ad-Hoc Showrooms: How Ultra-Indie Designers Do Paris Fashion Week

  • The First-Ever Jordan 11 Collab Is Kinda Boring. And That's Okay.

  • The 2026 Australian Open’s Best Fits Brought Big Swings to Melbourne

  • Some of Fashion Week's Best Moments Slipped Right Under Your Radar

  • NikeSKIMS Puts Tabis (and LISA) en Pointe

  • ASICS Furniture Looks Nothing Like ASICS Sneakers

  • You Won't Find This One-Man Brand’s Clothes Anywhere Near Paris Fashion Week

  • Fashion Week Finally Moved on From Sneakers

  • This Perfumer Made a Shirt for a Scent That Smells of Shirts

  • The Most Memorable Venue of Paris Fashion Week? Someone's Apartment

  • There's a Lovely Little Bit of Old Céline In New CELINE (EXCLUSIVE)

  • These Gorgeous Leather Shoes Are Actually Kiko Kostadinov's First Crocs Collab (EXCLUSIVE)

  • The New Dior Man Is Hardly as Kooky as He Seems (EXCLUSIVE)

  • Who Knew Trading Cards Could Be Fashion?

  • Junya Watanabe Pulled Stüssy Into a Fin de Siècle Fantasy

  • This Reversible Military Backpack Is Marc Newson's Perfect Bag

  • Those Denim Levi's Jordan 3s Are Going to the Super Bowl (EXCLUSIVE)

  • An Understated Louis Vuitton? Groundbreaking

  • These Handstitched Sweaters Are an Old-New Paradox (EXCLUSIVE)

  • The First-Ever Clarks Clothing Is Basically Clarks Merch

  • L.A. Shows Up for KOI x Oatly Barista Workwear Launch

  • Finally, Long-Forgotten Vivienne Westwood Runway Shows Are Seeing the Light of Day

  • We Got Inside: PUMA's Suede House

  • The Sundance Uniform: What Filmmakers Actually Wear

  • Pharrell's Prefab Louis Vuitton House Hides a Secret Streetwear Connection

  • The Next Huge Balenciaga Shoe Is So Small It's Packable (EXCLUSIVE)

  • Are Western Beauty Standards Cooked?

  • What Is Hanes Doing at Paris Fashion Week? (EXCLUSIVE)

  • SZA's Bespoke Diamond Vans Sneakers Are Out of CTRL

  • From ASICS to adidas, the Seven Best Sneakers to Cop Right Now

  • Lids’ New Daily Rotation Collection is an Excuse to Hit the Mall

  • Only Prada Could See This Much Potential In a Climbing Sneaker (EXCLUSIVE)

  • AURALEE Proves That Good Clothes Aren't Boring (EXCLUSIVE)

  • Inside the Quiet Japanese Factory Powering Onitsuka Tiger’s Global Rise

  • Get in the Zone with Nike's Mind001 and Zalando

  • Sportswear Royalty Meets Football Royalty in Stone Island SS26 (EXCLUSIVE)

  • The Grippiest Shoe Soles Just Became Your Drink Coasters

  • To Understand Pharrell's New Menswear, Step Into His Louis Vuitton Slippers (EXCLUSIVE)

  • Why a High-Tech Hiking Brand Keeps Opting for Lo-Fi Hiking Shoes

  • Three Designers You've Never Heard of Shook up Menswear's Most Classic Affair

  • This Designer Boiled His Basic Sneakers

  • Polo Ralph Lauren Finally Met Ralph Lauren Purple Label & It Was Incredible

  • Why Isn't Anyone Talking About JW Anderson's Surprise Sneaker Collab?

  • The Case for Wearing Little Leather Pants

  • Reebok and Angel Reese Take It Off the Court

  • Nike Is Trying to Make These Weird Shoes a Big Thing

  • A Literal Stealth Upgrade for Mykita & RIMOWA's Already Perfect Eyewear

  • Oakley Aura Is About the Moments No One Sees

  • Oatly & Kids of Immigrants Release Exclusive Workwear Capsule

Load More

  • Turnstile Loves You

  • Odessa A’zion Plays Herself

  • Everyone’s Favorite Skater Is Kader

Frontpage

lee-pace

Welcome to Lee Pace’s Mind Garden

As he juggles film roles, Pace is finding solace in planting flowers in upstate New York.

  • Julia Wolf Is Becoming Her Own Obsession

  • Everyone Watches Natasha Cloud

  • Matty Matheson’s Rules for Living

  • Chase Sui Wonders Is Crushing — Just Not How She Expected

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  • “The Women's Game Should Be Your Priority”: Napheesa Collier on Jordan’s Best Women’s Hoops Shoe Yet

  • Beautiful, Mother-of-Pearl... Running Shoes?

  • adidas Originals' Music Legacy Moves Forward With BigXthaPlug

  • This Designer's Radical Idea? Treat the World's Simplest Shoe Like a Work of Art (EXCLUSIVE)

  • Six Years of adidas Collabs, One Exquisite Italian Wales Bonner Sneaker

  • Why New Balance’s Most Italian Sneaker Is Made in England

  • This Destroyed Dr Martens Shoe Is a Stealth Raf Simons Revival

  • VANSZA Goes Off The Wall For PFW

  • You Can Wear Birkenstocks To Your Wedding Now (EXCLUSIVE)

  • The First-Ever Jordan 11 Collab Is Kinda Boring. And That's Okay.

  • Fashion Week Finally Moved on From Sneakers

  • These Gorgeous Leather Shoes Are Actually Kiko Kostadinov's First Crocs Collab (EXCLUSIVE)

  • Those Denim Levi's Jordan 3s Are Going to the Super Bowl (EXCLUSIVE)

  • The First-Ever Clarks Clothing Is Basically Clarks Merch

  • SZA's Bespoke Diamond Vans Sneakers Are Out of CTRL

  • From ASICS to adidas, the Seven Best Sneakers to Cop Right Now

  • Only Prada Could See This Much Potential In a Climbing Sneaker (EXCLUSIVE)

  • Inside the Quiet Japanese Factory Powering Onitsuka Tiger’s Global Rise

  • Why a High-Tech Hiking Brand Keeps Opting for Lo-Fi Hiking Shoes

  • This Designer Boiled His Basic Sneakers

  • Reebok and Angel Reese Take It Off the Court

  • Nike Is Trying to Make These Weird Shoes a Big Thing

  • adidas' Most Stylish Running Sneaker Now Looks as Good as It Feels (EXCLUSIVE)

  • Why, For Its Debut Sneaker, NikeSKIMS Opted to Cool-ify a Left-Field Tabi

  • From Nike to Salomon, the Seven Best Sneakers to Cop Right Now

  • When Did Waterproof Shoes Become the Norm?

  • New Balance’s Faux Croc Trail Sneaker Is Confusing but Cool

  • Issey Miyake's First-Ever ASICS Shoe May Actually Be Good for You

  • Jonathan Anderson’s First Dior Shoe Is Lowkey for Nike Nerds

  • How Do You Make Margiela Sneakers More Luxurious? Duct Tape, Staples & Dirt

  • From New Balance to adidas, the Seven Best Sneakers to Cop Right Now

  • Why an All-New Paraboot Shoe Is Kind of a Big Deal

  • This Ancient adidas Looks Its Age, Which Is Good

  • To Make a Walking Shoe Fun, Turn It Feral

  • Rick Owens Turned a Fish Into a Shoe (EXCLUSIVE)

  • Is It a Loafer or a Mary Jane? Neither — It's a Miu Miu

  • Birkenstock's Killer Clog Makes for a Surprisingly Artful Felt Slipper

  • This Is the Right Way to Make a Weird Shoe Weirder

  • From Birkenstock to Nike, the Seven Best Sneakers to Cop Right Now

  • Balenciaga Redesigned the Triple S Shoe — Without Demna

  • Brooks Remixes the Classic Cascadia 1

  • The Beauty of These Sashiko New Balances Goes Beyond Hand-Stitching

  • Sneaker-Loafers Were Weird, Sandal-Loafers Are Weirder (EXCLUSIVE)

  • From New Balance to ROA, the Seven Best Sneakers to Cop Right Now

  • A Lead UGG Designer Explains: What Makes an UGG an UGG? (EXCLUSIVE)

  • Never Has a Fuzzy Slipper Been so Formal

  • This Is Nike's Most Stylish Running Shoe

  • These Boots Are Made For Walking (& Then Some)

  • Sometimes, Great Skate Shoes Are Ripped-Up Skate Shoes

  • It Girls In The Footwear Fastlane

  • Madhappy Made Converse More Mallcore (EXCLUSIVE)

  • Puffy Slippers Have Never Looked so Good

  • ’Tis the Season for Custom adidas originals with Offspring & Selfridges

  • The Gifts Every Sneaker Enthusiast Wants for the Holidays

  • From adidas to ASICS, the Seven Best Sneakers to Cop Right Now

  • The Best Skate Shoe In Luxury Is Reborn Chunkier, More '90s, More Skate Shoe (EXCLUSIVE)

  • It Was the World's Most Normal Shoe Until COMME des GARÇONS Freaked It

  • Burgers Made These Beautiful Shoes Possible

  • This Is the Right Way to Sneakerize a Boot

  • ASICS SportsStyle Took Us To Japan

  • Here's How You Make the Fanciest Converse of All Time (EXCLUSIVE)

  • You Couldn't Make AIREI's Mud-Dyed ASICS In a Factory

  • The All-Leather "Air Max" Is Cool But the Pouch Loafer Is Cooler

  • From Nike to New Balance, the Seven Best Sneakers to Cop Right Now

  • Shai Gilgeous-Alexander’s Converse Colorways Honor Family Ties

  • From New Balance to adidas, the Seven Best Sneakers to Cop Right Now

  • SOREL’s Caribou Horizon GTX is Our New Winter Grail

  • Brooks x Babylon’s New Ghost 17 Breaks Convention

  • New Balance’s Barely There Trail Shoe Looks Better When It's Barelier There

  • A Lot of Love Went Into Margiela's $1,050 Destroyed Sneakers

  • New Balance's Freshest Functional Footwear Looks Far Better on Active Duty

  • This Artisanal "Samba" Costs 11 Ordinary Sambas

  • From ASICS to Vans, the Seven Best Sneakers to Cop Right Now

  • adidas' All-Timer Tennis Shoe Looks Better as a Slipper (EXCLUSIVE)

  • When It Comes to the Dress-Shoe-Ificiation of Sneakers, This Shoe Says It All

  • From ASICS to Nike, the Seven Best Sneakers to Cop Right Now

  • It Took 200 Years for Clarks To Get This Good

  • Meet The Vans: Footwear’s Holiday Misfits

  • A Strapping New Birkenstock Clog, in Every Sense of the Word

  • From Nike to Crocs, the Seven Best Sneakers to Cop Right Now

  • In the Land of Dogs, Monsters, & Luxe Vans

  • Out Here on Satisfy's Ranch, Running Looks a Lot Like Cowboying (EXCLUSIVE)

  • A Powerful Y-3 Ride Like No Other (EXCLUSIVE)

  • New Balance Perfected the Dad Shoe. The Dad Sweater Is Next

  • Clarks Wallabee, Meet adidas UltraBOOST (EXCLUSIVE)

  • From Nike to Reebok, the Seven Best Sneakers to Cop Right Now

  • The Last Leather Loafer You'll Ever Need

  • 27 Years Ago, Jil Sander's PUMA Was Ahead of the Curve. Now, It's Right on Time

  • A Truly Grandiose Leather Skate Shoe (EXCLUSIVE)

  • Sneakers Born From a Glitchy Computer

  • From Nike to ASICS, the Seven Best Sneakers to Cop Right Now

  • “It Feels Futuristic & Strangely Archaic”: How KNWLS Made Surreal Nike Air Maxes

  • To Be This Classy Leather Chuck Taylor, It Takes Tough Skin (& Soles)

  • HAVEN Made a HOKA Sneaker So Good, You’ll Never Have to Think About It (EXCLUSIVE)

  • Jordan's Best New Signature Shoe Came Back Stronger

  • Nike’s Obscure Hiking Boot Wasn’t Supposed To Be Cool. Then Came Stüssy

  • Marseille Gets Familiar With Patta x Nike Air

  • From Nike to On Running, the Seven Best Sneakers to Cop Right Now

  • New Balance's Lowkey Luxe, Highkey "Barefoot" Shoe Collab

  • How to Improve Upon an Impossibly Cool Shoe? Simply Don't (EXCLUSIVE)

Load More

Everything Is Streetwear: 20 Years of Stories From the Underground That Went Global

  • Toby Feltwell on BAPE’s Takeover and Why Streetwear Wasn’t Meant to Last

  • Union LA’s Chris Gibbs on the Golden Era of Japanese Streetwear in America

  • Kunle Martins on the End of Cool, the Rise of Corny, and Why That’s the Point

LUXURY REDEFINED: Stop selling the dream. Start fitting into reality.

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