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I Don’t Know About These Fancy Bathhouses, Man

For those falling under the spell of the latest wellness craze, we regret to inform you that you’re missing out on the real thing.

Fashion Is in its Try-Hard Era

brut archives brand interview

Why This Paris Store Has New Yorkers Lining Up in the Freezing Cold

In the Age of Individuality, Gen Z Still Longs for a Uniform

Why, After a Decade in Seoul, This Designer Moved His Entire Brand to Tokyo

What’s the Point of Fashion Week for Regular Observers?

Back Alleys, Airbnbs, and Ad-Hoc Showrooms: How Ultra-Indie Designers Do Paris Fashion Week

You Won't Find This One-Man Brand’s Clothes Anywhere Near Paris Fashion Week

Jamie Demetriou's Moment

  • Are Western Beauty Standards Cooked?

  • Nothing Smells Like Perfumer H

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  • Balthazar Is Very Frenchly Getting Into Fashion (EXCLUSIVE)

  • This Brand Is Dressing Gen Z Like '90s Ravers

  • At a Rare Art Show, the Elusive Martin Margiela Gets a Little Less Anonymous

  • Jonathan Anderson Just Brought Dior to UNIQLO

  • I Don’t Know About These Fancy Bathhouses, Man

  • How Do You Make Denim Look Like Leather?

  • adidas Lux'd Up the Samba. Now, It's a Dapper Dress Shoe

  • This $8,000 Hand-Chiseled Watch Is the Rolex of G-SHOCKs

  • Denim Tears Reclaims Forgotten Symbols of Liberty (EXCLUSIVE)

  • Fashion Is in its Try-Hard Era

  • From Nike to ASICS, the Seven Best Sneakers to Cop Right Now

  • The AWAKEN GREATNESS Collection Took Over Berlin Fashion Week

  • Salomon Is Shaping New Futures

  • A Very LA Evening with adidas Originals & Highsnobiety

  • This Clothing Line Is Basically Just Luxury 'Twin Peaks' Merch

  • Every Chunky Shoe Owes a Debt to This HOKA

  • How Ralph Lauren Made the Ultimate Japanese Denim Levi’s 

  • Reebok Is The Classic That Never Left

  • “Let the Body Come Forward”: Simone Bellotti’s Surprisingly Intimate Jil Sander (EXCLUSIVE)

  • COMME des GARÇONS' Youngest Designer Explains Dover Street Market's New Brand (EXCLUSIVE)

  • No One Saw Thom Browne's ASICS Sneakers Coming (EXCLUSIVE)

  • These Rare, Wrinkly Clothes Are Making a Big Comeback

  • Backstage at The Hollywood Palladium with BigXthaPlug

  • “The Women's Game Should Be Your Priority”: Napheesa Collier on Jordan’s Best Women’s Hoops Shoe Yet

  • Why This Paris Store Has New Yorkers Lining Up in the Freezing Cold

  • The Accidental Cool Of Salomon

  • You Can Thank Marty Supreme for the $1,000 Timberland Puffer

  • Beautiful, Mother-of-Pearl... Running Shoes?

  • adidas Originals' Music Legacy Moves Forward With BigXthaPlug

  • Snob Diaries: On the I.C.E. in St. Moritz With Justin Kendall

  • Giorgio Armani's Final Collection Lives In Giorgio Armani's House

  • NikeSKIMS Takes Center Stage in Berlin

  • This Designer's Radical Idea? Treat the World's Simplest Shoe Like a Work of Art (EXCLUSIVE)

  • On x Sky High Farm Goods Are Planting A Seed

  • Why Now’s the Time For Breitling to Join F1

  • Six Years of adidas Collabs, One Exquisite Italian Wales Bonner Sneaker

  • sacai Made Carhartt WIP Formalwear a Thing

  • Why Is Menswear Obsessed With Natural Fibers?

  • “At This Level, Everything Is Precise”: How Pigalle's Founder Made Swaggy Olympic Gear (EXCLUSIVE)

  • Jordan Brand and Zalando Awaken Greatness In Berlin

  • You Used to Have to Go to Japan to Get Really Good L.L.Bean — Not Anymore

  • Why the Audemars Piguet Pocketwatch Costs $3 Million

  • In the Age of Individuality, Gen Z Still Longs for a Uniform

  • New York Runs On…Oat Milk?

  • This Gold-On-Gold Timepiece? Actually, It's a Sport Watch

  • The Four-Figure Return of Polo's Rarest Anorak

  • Why, After a Decade in Seoul, This Designer Moved His Brand to Tokyo

  • Patta Knows Itself

  • Playboi Carti Made Your Dad's Favorite Skate Brand Cool Again

  • The OG Fishing-Fashion Label Is Now More Fashion, Still Fishing

  • Why New Balance’s Most Italian Sneaker Is Made in England

  • This Destroyed Dr Martens Shoe Is a Stealth Raf Simons Revival

  • What’s the Point of Fashion Week for Regular Observers?

  • Sundance 2026 Was a Glamorous End of an Era

  • It Took Two Tech Geniuses to Design the World’s Coolest Trail-Runner (EXCLUSIVE)

  • Jamie Demetriou's Moment

  • adidas Originals Recodes Sneaker Culture, One Shoe At A Time

  • What If Military Sunglasses Were Midcentury Modern? (EXCLUSIVE)

  • VANSZA Goes Off The Wall For PFW

  • It’s So Much More Than a Beaten-up Hiking Boot

  • Wales Bonner’s Knits Are Made in the World’s Oldest Operating Factory. We Got a Look Inside

  • You Can Wear Birkenstocks To Your Wedding Now (EXCLUSIVE)

  • Meet the LA Baristas Fronting Oatly & Kids of Immigrants’ Workwear Collab

  • Back Alleys, Airbnbs, and Ad-Hoc Showrooms: How Ultra-Indie Designers Do Paris Fashion Week

  • The First-Ever Jordan 11 Collab Is Kinda Boring. And That's Okay.

  • The 2026 Australian Open’s Best Fits Brought Big Swings to Melbourne

  • Some of Fashion Week's Best Moments Slipped Right Under Your Radar

  • NikeSKIMS Puts Tabis (and LISA) en Pointe

  • ASICS Furniture Looks Nothing Like ASICS Sneakers

  • You Won't Find This One-Man Brand’s Clothes Anywhere Near Paris Fashion Week

  • Fashion Week Finally Moved on From Sneakers

  • This Perfumer Made a Shirt for a Scent That Smells of Shirts

  • The Most Memorable Venue of Paris Fashion Week? Someone's Apartment

  • There's a Lovely Little Bit of Old Céline In New CELINE (EXCLUSIVE)

  • These Gorgeous Leather Shoes Are Actually Kiko Kostadinov's First Crocs Collab (EXCLUSIVE)

  • The New Dior Man Is Hardly as Kooky as He Seems (EXCLUSIVE)

  • Who Knew Trading Cards Could Be Fashion?

  • Junya Watanabe Pulled Stüssy Into a Fin de Siècle Fantasy

  • This Reversible Military Backpack Is Marc Newson's Perfect Bag

  • Those Denim Levi's Jordan 3s Are Going to the Super Bowl (EXCLUSIVE)

  • An Understated Louis Vuitton? Groundbreaking

  • These Handstitched Sweaters Are an Old-New Paradox (EXCLUSIVE)

  • The First-Ever Clarks Clothing Is Basically Clarks Merch

  • L.A. Shows Up for KOI x Oatly Barista Workwear Launch

  • Finally, Long-Forgotten Vivienne Westwood Runway Shows Are Seeing the Light of Day

  • We Got Inside: PUMA's Suede House

  • The Sundance Uniform: What Filmmakers Actually Wear

  • Pharrell's Prefab Louis Vuitton House Hides a Secret Streetwear Connection

  • The Next Huge Balenciaga Shoe Is So Small It's Packable (EXCLUSIVE)

  • Are Western Beauty Standards Cooked?

  • What Is Hanes Doing at Paris Fashion Week? (EXCLUSIVE)

  • SZA's Bespoke Diamond Vans Sneakers Are Out of CTRL

  • From ASICS to adidas, the Seven Best Sneakers to Cop Right Now

  • Lids’ New Daily Rotation Collection is an Excuse to Hit the Mall

  • Only Prada Could See This Much Potential In a Climbing Sneaker (EXCLUSIVE)

  • AURALEE Proves That Good Clothes Aren't Boring (EXCLUSIVE)

  • Inside the Quiet Japanese Factory Powering Onitsuka Tiger’s Global Rise

  • Get in the Zone with Nike's Mind001 and Zalando

  • Sportswear Royalty Meets Football Royalty in Stone Island SS26 (EXCLUSIVE)

  • The Grippiest Shoe Soles Just Became Your Drink Coasters

Load More

  • Turnstile Loves You

  • Odessa A’zion Plays Herself

  • Everyone’s Favorite Skater Is Kader

Frontpage

lee-pace

Welcome to Lee Pace’s Mind Garden

As he juggles film roles, Pace is finding solace in planting flowers in upstate New York.

  • Julia Wolf Is Becoming Her Own Obsession

  • Everyone Watches Natasha Cloud

  • Matty Matheson’s Rules for Living

  • Chase Sui Wonders Is Crushing — Just Not How She Expected

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  • adidas Lux'd Up the Samba. Now, It's a Dapper Dress Shoe

  • From Nike to ASICS, the Seven Best Sneakers to Cop Right Now

  • A Very LA Evening with adidas Originals & Highsnobiety

  • Every Chunky Shoe Owes a Debt to This HOKA

  • Reebok Is The Classic That Never Left

  • “The Women's Game Should Be Your Priority”: Napheesa Collier on Jordan’s Best Women’s Hoops Shoe Yet

  • Beautiful, Mother-of-Pearl... Running Shoes?

  • adidas Originals' Music Legacy Moves Forward With BigXthaPlug

  • This Designer's Radical Idea? Treat the World's Simplest Shoe Like a Work of Art (EXCLUSIVE)

  • Six Years of adidas Collabs, One Exquisite Italian Wales Bonner Sneaker

  • Why New Balance’s Most Italian Sneaker Is Made in England

  • This Destroyed Dr Martens Shoe Is a Stealth Raf Simons Revival

  • VANSZA Goes Off The Wall For PFW

  • You Can Wear Birkenstocks To Your Wedding Now (EXCLUSIVE)

  • The First-Ever Jordan 11 Collab Is Kinda Boring. And That's Okay.

  • Fashion Week Finally Moved on From Sneakers

  • These Gorgeous Leather Shoes Are Actually Kiko Kostadinov's First Crocs Collab (EXCLUSIVE)

  • Those Denim Levi's Jordan 3s Are Going to the Super Bowl (EXCLUSIVE)

  • The First-Ever Clarks Clothing Is Basically Clarks Merch

  • SZA's Bespoke Diamond Vans Sneakers Are Out of CTRL

  • From ASICS to adidas, the Seven Best Sneakers to Cop Right Now

  • Only Prada Could See This Much Potential In a Climbing Sneaker (EXCLUSIVE)

  • Inside the Quiet Japanese Factory Powering Onitsuka Tiger’s Global Rise

  • Why a High-Tech Hiking Brand Keeps Opting for Lo-Fi Hiking Shoes

  • This Designer Boiled His Basic Sneakers

  • Reebok and Angel Reese Take It Off the Court

  • Nike Is Trying to Make These Weird Shoes a Big Thing

  • adidas' Most Stylish Running Sneaker Now Looks as Good as It Feels (EXCLUSIVE)

  • Why, For Its Debut Sneaker, NikeSKIMS Opted to Cool-ify a Left-Field Tabi

  • From Nike to Salomon, the Seven Best Sneakers to Cop Right Now

  • When Did Waterproof Shoes Become the Norm?

  • New Balance’s Faux Croc Trail Sneaker Is Confusing but Cool

  • Issey Miyake's First-Ever ASICS Shoe May Actually Be Good for You

  • Jonathan Anderson’s First Dior Shoe Is Lowkey for Nike Nerds

  • How Do You Make Margiela Sneakers More Luxurious? Duct Tape, Staples & Dirt

  • From New Balance to adidas, the Seven Best Sneakers to Cop Right Now

  • Why an All-New Paraboot Shoe Is Kind of a Big Deal

  • This Ancient adidas Looks Its Age, Which Is Good

  • To Make a Walking Shoe Fun, Turn It Feral

  • Rick Owens Turned a Fish Into a Shoe (EXCLUSIVE)

  • Is It a Loafer or a Mary Jane? Neither — It's a Miu Miu

  • Birkenstock's Killer Clog Makes for a Surprisingly Artful Felt Slipper

  • This Is the Right Way to Make a Weird Shoe Weirder

  • From Birkenstock to Nike, the Seven Best Sneakers to Cop Right Now

  • Balenciaga Redesigned the Triple S Shoe — Without Demna

  • Brooks Remixes the Classic Cascadia 1

  • The Beauty of These Sashiko New Balances Goes Beyond Hand-Stitching

  • Sneaker-Loafers Were Weird, Sandal-Loafers Are Weirder (EXCLUSIVE)

  • From New Balance to ROA, the Seven Best Sneakers to Cop Right Now

  • A Lead UGG Designer Explains: What Makes an UGG an UGG? (EXCLUSIVE)

  • Never Has a Fuzzy Slipper Been so Formal

  • This Is Nike's Most Stylish Running Shoe

  • These Boots Are Made For Walking (& Then Some)

  • Sometimes, Great Skate Shoes Are Ripped-Up Skate Shoes

  • It Girls In The Footwear Fastlane

  • Madhappy Made Converse More Mallcore (EXCLUSIVE)

  • Puffy Slippers Have Never Looked so Good

  • ’Tis the Season for Custom adidas originals with Offspring & Selfridges

  • The Gifts Every Sneaker Enthusiast Wants for the Holidays

  • From adidas to ASICS, the Seven Best Sneakers to Cop Right Now

  • The Best Skate Shoe In Luxury Is Reborn Chunkier, More '90s, More Skate Shoe (EXCLUSIVE)

  • It Was the World's Most Normal Shoe Until COMME des GARÇONS Freaked It

  • Burgers Made These Beautiful Shoes Possible

  • This Is the Right Way to Sneakerize a Boot

  • ASICS SportsStyle Took Us To Japan

  • Here's How You Make the Fanciest Converse of All Time (EXCLUSIVE)

  • You Couldn't Make AIREI's Mud-Dyed ASICS In a Factory

  • The All-Leather "Air Max" Is Cool But the Pouch Loafer Is Cooler

  • From Nike to New Balance, the Seven Best Sneakers to Cop Right Now

  • Shai Gilgeous-Alexander’s Converse Colorways Honor Family Ties

  • From New Balance to adidas, the Seven Best Sneakers to Cop Right Now

  • SOREL’s Caribou Horizon GTX is Our New Winter Grail

  • Brooks x Babylon’s New Ghost 17 Breaks Convention

  • New Balance’s Barely There Trail Shoe Looks Better When It's Barelier There

  • A Lot of Love Went Into Margiela's $1,050 Destroyed Sneakers

  • New Balance's Freshest Functional Footwear Looks Far Better on Active Duty

  • This Artisanal "Samba" Costs 11 Ordinary Sambas

  • From ASICS to Vans, the Seven Best Sneakers to Cop Right Now

  • adidas' All-Timer Tennis Shoe Looks Better as a Slipper (EXCLUSIVE)

  • When It Comes to the Dress-Shoe-Ificiation of Sneakers, This Shoe Says It All

  • From ASICS to Nike, the Seven Best Sneakers to Cop Right Now

  • It Took 200 Years for Clarks To Get This Good

  • Meet The Vans: Footwear’s Holiday Misfits

  • A Strapping New Birkenstock Clog, in Every Sense of the Word

  • From Nike to Crocs, the Seven Best Sneakers to Cop Right Now

  • In the Land of Dogs, Monsters, & Luxe Vans

  • Out Here on Satisfy's Ranch, Running Looks a Lot Like Cowboying (EXCLUSIVE)

  • A Powerful Y-3 Ride Like No Other (EXCLUSIVE)

  • New Balance Perfected the Dad Shoe. The Dad Sweater Is Next

  • Clarks Wallabee, Meet adidas UltraBOOST (EXCLUSIVE)

  • From Nike to Reebok, the Seven Best Sneakers to Cop Right Now

  • The Last Leather Loafer You'll Ever Need

  • 27 Years Ago, Jil Sander's PUMA Was Ahead of the Curve. Now, It's Right on Time

  • A Truly Grandiose Leather Skate Shoe (EXCLUSIVE)

  • Sneakers Born From a Glitchy Computer

  • From Nike to ASICS, the Seven Best Sneakers to Cop Right Now

  • “It Feels Futuristic & Strangely Archaic”: How KNWLS Made Surreal Nike Air Maxes

  • To Be This Classy Leather Chuck Taylor, It Takes Tough Skin (& Soles)

  • HAVEN Made a HOKA Sneaker So Good, You’ll Never Have to Think About It (EXCLUSIVE)

  • Jordan's Best New Signature Shoe Came Back Stronger

Load More

Everything Is Streetwear: 20 Years of Stories From the Underground That Went Global

  • Toby Feltwell on BAPE’s Takeover and Why Streetwear Wasn’t Meant to Last

  • Union LA’s Chris Gibbs on the Golden Era of Japanese Streetwear in America

  • Kunle Martins on the End of Cool, the Rise of Corny, and Why That’s the Point

LUXURY REDEFINED: Stop selling the dream. Start fitting into reality.

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