We’ve all had gum wind up on the bottom of our shoes at one point or another, but chances are you’ve probably never had a pair of kicks actually made from chewing gum. Explicit Wear has in turn come together with city marketing organization Iamsterdam and sustainability company Gumdrop to create a sneaker out of recycled gum, The Verge reports.
Aptly dubbed Gumshoe, the sole of the sneaker is constructed from recyclable compounds referred to as Gum-Tec, comprised of 20 percent gum. Seeing as gum is made from synthetic rubber, Gumdrop was able to produce a new type of rubber after breaking down these properties. Here, roughly 2.2 pounds of gum is used on every four pairs of kicks. The recycled chewing gum is in turn sourced from the streets of Amsterdam, where approximately 3.3 million pounds of gum resides each year.
Save for the gum (literally) sole, the rest of the sneaker notes construction from leather. You’ll be able to purchase the shoes in bubblegum pink or black and red beginning this June for around $232 USD.
For more on the project, visit The Verge.
In other footwear news, Versace’s new Chain Reaction sneaker finally gets a release date.
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- Source: The Verge