Nike sells 25 pairs of sneakers every single second — 25 pairs of sneakers, every second. Every. Second. The mind-blowing math was calculated by Matt Powell, a sports industry analyst at The NPD Group who recently took a closer look at the Swoosh's $9.1 billion first quarter earnings.

He took the monumental figure and divided it into the following: “That’s $700 million per week; $100 million per day; $4 million per hour; $66K Minute; $1K (25 pairs) a second.” Considering how many Nike stores and retailers there are globally it makes complete sense, but it's also so completely insane thats it's difficult to quite wrap your head around.

For comparison, adidas’ earnings for the same period are around $5.48 billion, while Under Armour weigh in at $1.05 billion. Both of those two brands have been said to be gaining ground on Nike, but those figures show they still have quite some way to go just yet.

Oh, and if you're interested, Nike has just sold roughly 1800 pairs of sneakers in the time it took you to read this.

In other sneaker news, here's how sneaker bots infiltrated adidas’ YEEZY Boost 350 V2 release.

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