A new Stadium Goods partnerships is merging the worlds of sneakers and watches.

The premium sneaker marketplace has teamed up with UK-based watch retailer Watches of Switzerland to open a new exhibit titled “Sneaker Time.” Stadium Goods and Watches of Switzerland curated the exhibit which showcases unique timepieces and iconic sneakers, highlighting a unique synergy between two cultures of passionate collecting.

The sneakers and watches were paired based on characteristics such as design details, origin stories, materiality, craftsmanship and history. This includes pairings such as the Fragment x Air Jordan 1 with the Grand Seiko Drive Nissan GT-R 50th anniversary timepiece, or the Bremont Martin Baker MBIII 10th anniversary watch with the Supreme x Nike Air Jordan V. In addition, the Nike Air FoamPosite One “Paranorman” is paired with an exclusive "Sneaker Time" drop watch, the HYT SOONOW.

"Sneaker Time" launched last night in New York and will remain open to the public at Watches of Switzerland’s Soho location at 60 Greene Street until December 2.

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