Through the ebb and flow of trends in sneaker culture, Jeff Staple has been there every step of the way.

Founder of longstanding streetwear imprint Staple and New York retailer Reed Space, Jeff has helped put New York’s streetwear culture on the map, in part by conceiving Staple’s now easily recognizable pigeon icon. While being a sneaker aficionado is only part of Jeff’s personal brand, we headed to New York to see what the Staple founder has been rocking lately.

Jeff includes a special edition pair of Dirk Schönberger adidas Ultra Boosts, a family and friends Converse Chuck Taylor All Star 70 in collaboration with fragment design, and a little something from cryptic sneaker brand World of Niche.

Check out the full video above to see Jeff’s other selections.

Now check out more Sneaker Rotation episodes below.

Vancouver-born, Berlin-based writer, photographer and editor with a steady hand on the keyboard.

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