Photographer and lifelong sneakerhead Mark Whitfield stars in this cheeky new video, offering up 10 rules for living the perfect life of hype.

The Londoner’s very visible love of Nike, Supreme and KAWS shines through as we’re treated to an insider’s glimpse of an average day in Whitfield’s life. His “rules” range from making sure to get enough exercise (he’s a dedicated runner) and cheese-grilled escalopes, to customizing your treads and being yourself.

Each part of Whitfield’s life—be it photography or streetwear, sneakers or fitness—is linked together by his North London neighborhood of N7. He calls it the “N7 Lifestyle,” and has even created an exclusive 1-of-1 Nike Air Vapormax “N7” for his daily run. Check out the video above.

In other news, new study reveals nearly 70 percent of mobile gamers are female.

Words by Daniel Pearson
Life Editor

Daniel is the editor of Highsnobiety Life. He grew up in north of England and is now based in Berlin.