Between all of the Jordan and Yeezy releases over the last few months, it's been a great time for sneakers. Sure, some of you may still be bitter because one of your most anticipated (or every Yeezy) drop slipped through your fingers, but it's not just about the footwear. The entire release experience is one of the reasons why we still love the game. From the moment you set up your chair until you finally smell that fresh pair, the risk and reward of the affair is addicting, and more people are catching on.

These days, a lineup can include both OG heads and kids who might not know what "bred" even means. This unique cast of characters assembled by a pair of sneakers never ceases to surprise us. In celebration, we've rounded up the five types of sneakerheads you come across every time you line up on release day.

The Guy Who Has Bots Anyway

Lines are so overrated. Why bother waiting outside for a chance at one pair when you can run as many bots as you can, right? Release day typically involves a nice cup of tea while sitting back and watching the confirmation emails pile up. The only reason this smug fellow shows up at a release is to either get a pair for the 'gram before his other 17 ship, or hand out bagels to the less fortunate homies on the line. Why is he even here?

The Line Hopper

There’s something special about walking into a store on release day and getting your pair in hand before most people even get shipping confirmation. Some people love this feeling so much that they need their fix several times a morning, like the fellow in front of you holding pairs from another store. This guy is at the start of every line, makes friends with everyone there, and then hops around based on which stores open first. Don’t we all wish we had friends like his?

The Guy Getting Paid to be There

With plenty of services like Taskrabbit offering line-holding services, you’ve definitely seen a guy or two (or five) who couldn’t care less about social-media high-fives and is being paid to stand on line to purchase pairs for someone else. Don't get mad at him, he's just doing his job and enjoys a little conversation to pass the time. Can’t knock the hustle here.

The Mom

You can’t help but respect that mom who is out in the streets with the likes of you and your box-logo-bearing friends just trying to get the sneakers at the top of her son’s birthday wish list. She might not realize just how early she has to line up to secure a pair, but never underestimate a determined mother. If the line turns into a mess of people at the door, don’t be surprised if she’s one of the first walking out of the store. #MomPower

The “I Just Want My Pair” Guy

This, friends, is where most of us end up. No cuts, no bots, (well an Add to Cart or two never hurt anyone, right?) just old school lining up and quick fingers. This guy is only into securing his pair and swinging off any extras to the homies. Only the realest in the game can handle being told his size is sold out in store after striking out on his phone when he was waiting outside. It’s okay champ, we’ll see you and the rest of the gang next weekend.

What To Read Next

  • adidas sale

    Half-Price Classics Are Everywhere in the adidas Sale

  • Nike sale

    Take 50% off Apparel & Sneakers in the Nike Sale

  • Image on Highsnobiety

    When Hailey Met Tiffany

  • Image on Highsnobiety

    Hello Kitty Is the Undisputed Star of Copenhagen Fashion Week

  • Image on Highsnobiety

    Joshua Vides Designed Spooky, Scary Suicokes

  • Image on Highsnobiety

    PROLETA RE ART's Handstitched Denim Gets the Yohji Co-Sign

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.