Today global retail powerhouse Sneakersnstuff officially unveiled its new Tokyo store, sharing imagery of the space located in the Daikanyama district of Japan’s capital.

The store’s interior is similar to Sneakersnstuff’s other stores worldwide in that it is influenced by the city, culture, and neighborhood it is in, with a mix of Swedish and Scandinavian heritage and design. Bofink Design Studio’s Jenny Askenfors teamed up with SNS to design and build the store, which is now the retailer’s seventh location following Stockholm, London, Berlin, Paris, New York, and Los Angeles.

Speaking to Highsnobiety, Sneakersnstuff co-founders Erik Fagerlind and Peter Jansson explain why they chose Tokyo as the next expansion city. “Few cities have inspired us as much as Tokyo has. The level of details, and the way the city connects rich heritage with the future is amazing,” says Erik, before Peter adds: “We have a humble global takeover plan and Asia is part of that. Tokyo is our favorite city in Asia, if not the world.”

Highlights in the store include a custom SNS chair made by Artek that uses M90 camo for the seats, a one-of-a-kind, hand-carved wood sofa featuring sneaker detailing, and Nike Swoosh display tables. The store is split into two parts: a traditional building and a modern building. In the traditional building everything is made by hand, while the modern building’s interior is self-explanatory.

“What’s special about SNS Tokyo is that is actually three buildings. Two will act as stores, showroom, spaces for story telling - and the third is a restaurant that also will host workshops and events tied in to our world as well as being the gift shop of SNS Center of Culture Tokyo,“ Erik says, explaining how the store is set up.

The SNS Café is meant to be a place for people to hang out and enjoy food and drink, regardless of whether or not they are shopping at the store.

The opening of the store will be on December 14 and will be celebrated with SNS Tokyo-exclusive product, as Peter tells us. If you’re not in Tokyo and unable to attend the store’s opening on December 14, check out some exclusive imagery of the spaces above.

To stay updated on everything happening in the sneaker world, follow @highsnobietysneakers on Instagram, check our sneaker release date calendar, and subscribe to our sneaker chatbot on Facebook to receive lightning-quick updates to your inbox.

What To Read Next

  • Image on Highsnobiety

    Nike's Air Jordan 3 "Dark Iris" is Set to Bloom This Summer

    Sneakers
  • Image on Highsnobiety

    The '70s Is Our Ultimate Summer Style Inspo, Here's Why

    Style
  • Image on Highsnobiety

    Slippin' Into Men's Fashion Week SS23's Best Footwear

  • Image on Highsnobiety

    Our Latest Sneaker Turns City Pavements Into Clouds

    Sneakers
  • Image on Highsnobiety

    Cactus Jack x Dior Is Actually Releasing After All

    Culture
  • Image on Highsnobiety

    Slow and Steady? Nah, Soulland x Li-Ning Takes Life at Pace

    Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.