As a leading consignment store in the market, it makes sense that Stadium Goods' inventory of kicks would blow any sneakerhead’s mind. Coveteur took a deep dive into Stadium Goods’ SoHo store basement for their annual Sneaker Week.

$20 million dollars worth of sneakers is hidden away underneath the New York space of LVMH-backed Stadium Goods, and the crazy thing is that it’s only 10 to 15 percent of the store’s entire inventory. The rest is kept offsite in New Jersey.

While showing off the abundance of riches his company sits on, co-founder and CEO John McPheters talked to Coveteur about the resale market and how Stadium Goods got to where it is today.

“For a long time it felt like this aftermarket world of [resale] products wasn’t a clean place to transact,” he explained. “That gave my partner [Jed Stiller] and I the idea to make it more of a premium feel-good experience.”

The basement, pictured in the gallery above, features six aisles that are filled with shelves packed with shoe boxes. Employees navigate the labyrinth of sneakers through letters and numbers spray painted on the floor that coincide with the computer system.

On what the future holds for Stadium Goods McPheters said, “We will [open up more stores] this year. I’m not going to say where they are yet, but we’ll at least open one other store this year.”

Check out the video and images above.

Next, read here about how the sneaker world is split by copying and what factors determine if a sneaker is a rival or a ripoff.

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