Product of New York, the inheritors of the PONY legacy – the iconic sneaker brand born on the streets of the legendary city – present their first ever collection with a moody, jagged lookbook for their Fall/Winter 2015 “Delivery 01” collection.
Honoring the legacy of PONY – itself, of course, a product of New York – “Delivery 01” represents an attempt to update and re-energize the iconic sneaker brand by bringing PONY’s classic silhouettes into the 21st century, as well as filling a void in the current market – as Product of New York sees it.
In PONY’s heyday, the “sneaker wars” of the late ’80s and early ’90s produced some of the most compelling silhouettes seen on the market. Today, in an arguably more competitive and crowded marketplace, Product of New York have honored the legacy of the original brand, including an updated version of the classic M-110 high-top, originally released in 1990, but in more muted, understated colors to suit contemporary tastes and the season.
“Delivery 01” will feature 16 all-new models, and will be released exclusively at their New York-based pop-up retail exhibit (129 Price Street) from Friday, August 14 at 11 a.m. This is then followed by the online drop on Monday, August 17.