Last month, PUMA teamed up with Chinatown Market's Mike Cherman on a Drive-Thru-themed Cali-0 sneaker collaboration. The sneaker featured a mainly white upper with red and yellow detailing, paying homage to California’s iconic In-N-Out Burger fast food chain.
Now, NBC4 San Diego reports that In-N-Out has filed a trademark-infringement suit against PUMA, alleging the German sportswear giant had used its trademarks and trade dress (i.e. recognizable visual characteristics) without permission.
While PUMA never explicitly mentioned the fast-food chain in its promotional materials, several retailers mistakenly labeled the sneaker — officially called the PUMA Cali-0 “Drive Thru” — a collab between In-N-Out and PUMA.
The sneaker’s laces feature a palm tree pattern, which In-N-Out claims is a federally protected trademark. In addition, the chain says PUMA marketed the sneaker alongside images of burgers and other fast-food imagery to deliberately associate the product with In-N-Out.
Cherman, of course, is no stranger to logo flips and bootlegging, with Chinatown Market famous for taking logos and designs and reappropriating them.
As always, stay tuned for more information as the story develops.
To stay updated on everything happening in the sneaker world, follow @Highsnobietysneakers on Instagram, check our sneaker release date calendar, and subscribe to our sneaker chatbot on Facebook to receive lightning quick updates to your inbox.