kim jong un north korean shoe factories
Getty Images / STRINGER/AFP

North Korea is getting into the bootleg sneaker game, as Kim Jong Un has reportedly instructed North Korean factories to copy designs from global sportswear brands like Nike and adidas.

While the North Korean government exercises extreme censorship, having blocked itself off from the rest of the world for decades, Kim Jong Un seems to be more willing to embrace aspects of Western consumer culture than his predecessors.

Speaking to The Associated Press, Kim Kyong Hui of the Ryuwon Shoe Factory said, “The respected leader Kim Jong Un has instructed us to closely study shoes from all over the world and learn from their example.”

How exactly North Korean factories will go about “learning” from Western shoe companies remains to be seen.

According to the AP, Kim has also upgraded the nation’s television programming, commissioning a highly-popular animated show called “The Boy General,” since his rise to power in 2011.

For more on the story, head to AP here.

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