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Highsnobiety

Why Do We Destroy Good Brands?

As cult brands like Chrome Hearts, Supreme, and Rick Owens get bigger and more successful, they risk alienating fans and losing their cool. But does it have to be that way?

Larry Warsh’s Art Cars Go Hard, Not Fast

How to Build a Vintage Watch Empire With Your Friends

Nothing Smells Like Perfumer H

The Bowling Alley Is the New Afterparty

Always Clothing Makers, Never Designers: Evan Kinori and MAN-TLE in Conversation

How to Drink Sake

Margaret Howell Opens Up Her Archive

How to Build a Magic Surfboard

Derrick Disney, Kobe Hughes, and Tom Morat convened at Brooklyn’s Pilgrim Surf + Supply to shape surfboards that have gained a bona fide cult following.

  • There’s Only One Way to Wear a Hoodie

  • This Is How Birkenstock Makes Birkenstocks

  • “I’m Just a Fan”: How Alanis Morissette Went Full Dries for Vegas

How Feid Became the Reggaeton Artist for a Generation

The Colombian artist’s loverboy lyrics and signature green hue have become recognizable worldwide. But he’s still plugged into his roots.

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  • A Good Bag Looks Better With Character. A Great Bag Already Has It

  • Why Do We Destroy Good Brands?

  • Mother is Mothering! Julia Lang Gives a Peek Into Fashionable Motherhood

  • “I’m Just a Fan”: How Alanis Morissette Went Full Dries for Vegas

  • When the Rebellion Went Digital: Hyperpop Is the New Punk

  • Quiksilver and Urban Outfitters Are Back On The Boardwalk

  • This Sweatshirt Considers Itself Perfect. It May Have a Point

  • 520M blurs the boundary between wilderness and urban world

  • More Farmers (and Friends of Farmers) Should Sell Sneakers (EXCLUSIVE)

  • What Does Gucci Know About Ski Gear? (EXCLUSIVE)

  • Engines Roar in Austin: Trojan Wins the Weekend With The All New G.O.A.T.

  • C.P. Company Dreams of a Glossy Future

  • Cartier’s Miami Boutique Is the Design District’s Newest Gem

  • COMME des GARÇONS Hiking Gear Is No Gimmick

  • A Strapping New Birkenstock Clog, in Every Sense of the Word

  • From Nike to Crocs, the Seven Best Sneakers to Cop Right Now

  • Two Workwear OGs Swap Secrets (EXCLUSIVE)

  • Your Offline Era Wears The North Face

  • Grace Wales Bonner Made Her Ultimate adidas Shoe. Now, She’s Toying With It

  • Even Issey Miyake's Notebook Is Pleated

  • 50 Years of Carhartt WIP's Best Jacket

  • Palace’s Nike Collaboration Is “the Most Exciting Thing” It’s Ever Done (EXCLUSIVE)

  • The Art of Staying In: adidas CONFIRMED’s Fall Edit

  • This Is How Birkenstock Makes Birkenstocks

  • In the Land of Dogs, Monsters, & Luxe Vans

  • Sportswear According to a Master of Refinement

  • These Ray-Ban Have Got Beauty & Brains Covered

  • Giving Regular Watches the Finger

  • The Coat-Obsessed Menswear Buyer Who Wrote the Book on Rare Outdoor Gear (EXCLUSIVE)

  • Out Here on Satisfy's Ranch, Running Looks a Lot Like Cowboying (EXCLUSIVE)

  • A Powerful Y-3 Ride Like No Other (EXCLUSIVE)

  • New Balance Perfected the Dad Shoe. The Dad Sweater Is Next

  • A Warhol You Can Use to Tell Time

  • Clarks Wallabee, Meet adidas UltraBOOST (EXCLUSIVE)

  • UGG x sacai Take NYC: Inside the Feel House Soirée With Ferg and Stefon Diggs

  • Cleotrapa Wants to Be New York’s Next Hip-Hop Great

  • There’s Only One Way to Wear a Hoodie

  • VanMoof Is Our ADE Ride Or Die

  • All-Condition Gear Ready For... All Conditions, Obviously

  • BLAUER FW25 is a Family Affair

  • You’ve Seen Nike Air Sneakers. How About a Nike Air Jacket?

  • How Feid Became the Reggaeton Artist for a Generation

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Introducing Camber by Highsnobiety, a Collaboration Like No Other

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  • Camisas Manolo Is Making Shirts too Cool to Stay Under Your Blazer

  • Conkers’ Vision of England

  • It’s Cool to Be Madhappy

Fancy People Want Good Clothes Too

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  • Militarie Gun: Thriving on Chaos

  • Everyone Watches Natasha Cloud

  • Matty Matheson’s Rules for Living

  • Chase Sui Wonders Is Crushing — Just Not How She Expected

  • Andrew Reynolds Is Still The Boss

  • Laufey Is Ready to Get Real

    On her next album, the classically trained singer-songwriter breaks down her own walls.

  • Jane Remover Explodes

    The digicore artist talks heartbreak, music-making, and the perils of fame.

  • SAILORR Is Bringing R&B Into the Future

    SAILORR’s world takeover happened by surprise. Now, she’s riding out her status as R&B’s great new hope.

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  • A Strapping New Birkenstock Clog, in Every Sense of the Word

  • From Nike to Crocs, the Seven Best Sneakers to Cop Right Now

  • In the Land of Dogs, Monsters, & Luxe Vans

  • Out Here on Satisfy's Ranch, Running Looks a Lot Like Cowboying (EXCLUSIVE)

  • A Powerful Y-3 Ride Like No Other (EXCLUSIVE)

  • New Balance Perfected the Dad Shoe. The Dad Sweater Is Next

  • Clarks Wallabee, Meet adidas UltraBOOST (EXCLUSIVE)

  • From Nike to Reebok, the Seven Best Sneakers to Cop Right Now

  • The Last Leather Loafer You'll Ever Need

  • 27 Years Ago, Jil Sander's PUMA Was Ahead of the Curve. Now, It's Right on Time

  • A Truly Grandiose Leather Skate Shoe (EXCLUSIVE)

  • Sneakers Born From a Glitchy Computer

  • From Nike to ASICS, the Seven Best Sneakers to Cop Right Now

  • “It Feels Futuristic & Strangely Archaic”: How KNWLS Made Surreal Nike Air Maxes

  • To Be This Classy Leather Chuck Taylor, It Takes Tough Skin (& Soles)

  • HAVEN Made a HOKA Sneaker So Good, You’ll Never Have to Think About It (EXCLUSIVE)

  • Jordan's Best New Signature Shoe Came Back Stronger

  • Nike’s Obscure Hiking Boot Wasn’t Supposed To Be Cool. Then Came Stüssy

  • Marseille Gets Familiar With Patta x Nike Air

  • From Nike to On Running, the Seven Best Sneakers to Cop Right Now

  • New Balance's Lowkey Luxe, Highkey "Barefoot" Shoe Collab

  • How to Improve Upon an Impossibly Cool Shoe? Simply Don't (EXCLUSIVE)

  • After Defining the Flat Sneaker, Miu Miu Evolves It (EXCLUSIVE)

  • Salomon Tech Gone Semi-Silent

  • Bad Bunny Took adidas to the Races

  • Even 100 Years Later, Nothing Looks Better Than the World's Best Work Boots

  • To Reinvent the Skate Shoe, It Took a Village (EXCLUSIVE)

  • After so Much Elderly Excellence, WTAPS Takes on New Balance's Youngest Shoe

  • Thanks to Japanese Grannies, Tim Apple Finally Got Shoes That Cook

  • Loafer? No, Puffer

Load More

Everything Is Streetwear: 20 Years of Stories From the Underground That Went Global

  • Toby Feltwell on BAPE’s Takeover and Why Streetwear Wasn’t Meant to Last

  • Union LA’s Chris Gibbs on the Golden Era of Japanese Streetwear in America

  • Kunle Martins on the End of Cool, the Rise of Corny, and Why That’s the Point

LUXURY REDEFINED: Stop selling the dream. Start fitting into reality.

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